Chief Marketing Officer | Brand Director

“H&M’s Digital Mastermind” – Fast Company | Helping Brands Scale with Storytelling

Full-time | Interim | Fractional

On-site | Hybrid | Remote

Stockholm, Sweden | Open to relocation

linkedin.com/in/jordannasser

SUMMARY

Global marketing leader with over 20 years of experience driving brand growth, digital transformation, and customer engagement for some of the world’s most recognized fashion and fintech brands. Known for building H&M’s digital presence from the ground up and transforming Enkla Financial into a human-first digital mortgage brand. Proven success across full-time, fractional, and advisory roles.

CORE SKILLS & TECHNOLOGY

Digital Marketing | Brand Strategy | E-commerce | AI-Powered Creative | Social Media | Go-to-Market | Storytelling | Customer Experience | Domain Naming | Digital Ecosystems | Executive Communication | Klaviyo | Shopify | Meta Ads Manager | Google Analytics | ChatGPT | Canva | Figma | Trello | Printful | Slack

CAREER HIGHLIGHTS

·       Built H&M’s digital presence from zero to 150M+ followers; grew online visits by 1000%

·       Recognized by Fast Company as “H&M’s Digital Mastermind”

·       Rebranded Enkla Financial; drove 1M+ PR impressions and secured $206M (2.25B SEK) in funding from Credit Suisse

·       Launched H&M’s mobile app to #1 in the Apple App Store across 38 countries

·       Secured Neiman Marcus and Saks as clients for Looklet, repositioning a tech platform for luxury fashion

·       Advisor to brands across fashion, fintech, and lifestyle on naming, domains, growth, and AI ideation

EXPERIENCE

WE ARE THE BOARD | Remote

·       Consultant (Fractional CMO) | Oct 2024 – Present

·       Advise consumer-facing brands on marketing strategy, brand development, and growth execution

·       Support clients with brand launches, domain strategy, naming workshops, and AI-powered concepting

·       Partner with cross-functional leaders to solve business challenges and accelerate innovation

GUIDEPOINT | Remote

·       Consultant (Marketing & Branding Advisor) | Jun 2014 – Present

·       Deliver strategic marketing guidance to clients in fashion, retail, fintech, and consumer goods

·       Provide insight into customer engagement, digital transformation, and brand positioning

ENKLA FINANCIAL | Stockholm, Sweden

·       Chief Marketing Officer | Jan 2018 – Mar 2024

·       Reimagined the Enkla brand as a customer-first digital lender; drove 1M+ PR impressions

·       Helped secure $206M (2.25B SEK) in funding by building brand equity and investor trust

·       Increased engagement by 65% through emotionally intelligent, data-informed campaigns

LOOKLET | Stockholm, Sweden

·       Global Director of Brand & Marketing | Jun 2016 – Jun 2017

·       Rebranded a tech platform as a fashion storytelling tool; doubled web traffic and improved SEO by 50%

·       Won clients like Saks Fifth Avenue and Neiman Marcus through luxury-aligned messaging

H&M | Stockholm, Sweden

·       Global Head of Digital Marketing | Aug 2008 – Aug 2014

·       Led digital transformation across 70+ markets; integrated e-commerce, social, mobile, and app

·       Launched global digital strategy that increased site traffic x10 and doubled conversions

·       App reached #1 lifestyle app in 38 countries

H&M | New York, NY

·       Advertising Project Manager (Global Social Media Lead) | Aug 2006 – Aug 2008

·       Built H&M’s first global social presence; grew to 150M+ followers

·       Partnered with Facebook on early innovations like geo-tagging and vanity URLs

EDUCATION

University of Tennessee, Knoxville, TN

Bachelor of Arts, summa cum laude

CITIZENSHIP & LANGUAGES

Dual Citizenship: United States & Sweden (EU)

Languages: English (native), French (intermediate), Swedish (intermediate)